Melbourne Central's Winter Shopping Day

This Wednesday...

I love...

This little Alex Monroe bee is so sweet it has all the girls in the office buzzing with excitement. Soon to be available at Grace, his entire range is worth a look!

Japanese Menswear

Bought an Assin single/double hybrid black jacket the other day. I love when something ostensibly simple has a subtle twist, or nuance that makes it different and therefore you feel that bit more special.

Same goes for The Viridi-anne, now on sale at Cose Ipanema in Melbourne. This is a great example of simple executed brilliantly; cut, colour, structure, texture - all have a role to play.

The Viridi-anne is a Japanese menswear label with a well-earned reputation internationally for its use of superb materials, craftsmanship and style.

For the spring/summer '09 collection, ‘Breathe’ The Viridi-anne’s ever-inventive designer Tomoaki Okaniwa focused on a different way of presenting the collection.

A special conceptual film installation was produced, inspired by Japanese visual creators Shimurabros and first shown in Paris, then in Tokyo.

The Viridi-anne’s esoteric designs were born from Okaniwa's dissatisfaction with the clothes he saw around him. Although coming from a fine arts background, he began to make apparel that embodies an aesthetic motto of ‘quiet and strong’.

Of this duality in the spring/summer '09 collection, Okaniwa explains: "On the outside the designs are simple, but inside they are really strong, complex and comfortable".

The Viridi-anne is stocked internationally in leading boutiques including Cose Ipanema in Melbourne, Le Bon Marche in Paris, Vertice in London and Atelier New York.

HAPPY 40th BIRTHDAY KMART!

This month Kmart turned 40 and AMPR were onboard to help them celebrate the special occasion.

We held a morning tea at Kmart Burwood (‘K1’), where Kmart began as Australia’s first discount retailer back in 1969.

Kmart’s Managing Director, Guy Russo, spoke to past and present employees and customers who had travelled far and wide to join in the celebrations. He was also joined by Helen Harris, Mayor of the City of Whitehorse and Keith Rooney, then Mayor of Nunawading who ‘cut the ribbon’ at the Kmart Burwood in 1969.

Special thanks go to Rod Stebbins, Kmart Burwood’s Store Manager from 1969 who flew down with his wife Estelle from Tweed Heads and had more than a few good stories to share. Things have definitely changed since then but it seems Kmart is still providing customers with great quality products at great value.

Read more here....

This Winter – We Love…

Show off your tough side with this winter’s Chinese Laundry Bounty heels. Braided, crossed and weaved supple leather straps shape to your foot, while a back full zipper and antique eyelets add danger to this glamorous style! Wooden heel and 1" platform with a 5 1/4 inch" heel

Bounty Heels $239.95

AMPR Showings

The AMPR bi-annual Sydney media showings will be held at Susie Sharrock Agency in fashionable East Sydney next week.

Over 50 key media, stylists and industry contacts will be the first to view spring/summer collections from our fabulous clients over the five days.

Brands including Pepe Jeans, Forever New, Cose Ipanema, Samsonite, Levante, Ambra, Jonathon Aston, Croft, Chinese Laundry, Joanne Mercer and Zoe Elizabeth Bikinis will showcase the hottest new trends for next season.