It's Sarah's Bday today - all our love and best wishes!
xxxxx
Thursday, February 26, 2009
Wednesday, February 25, 2009
The Rise of the Mum Blogger
What’s with the cyber-mummies?! If there is one group that’s really latched onto online it’s our mums and mums-to-be. Carting the pram and the endless amount of baby paraphernalia along to catch up with friends is a thing of the past! Stay-at-home mums, office mums, cafe latte drinking mums, sky-diving mums – all have opted to instantly connect to a network of like minded individuals and share stories, advice, concerns and friendships (as girls do).
Besides all the tips and advice there are actually some very funny mums out there, sharing their everyday loves and gripes. The UK seems to be a breeding ground (pardon the pun) for particularly witty ones.
As the slavish magazine junkies that we are here, we’ve also caught onto the steady rise of parenting and baby titles on the newsstand.
This whole trend seems to play into an evolution of the play-group, the Tupperware party or Avon Lady drop-ins – but with bite and all done in your dressing gown whilst little John and Jane sit glued to Dora the Explorer.
Couple of shameless plugs on the good work being done by our lovely clients…
Kmart is on the search for a Super Saving mum who will share tips via a monthly video blog in exchange for Kmart gift cards.
OiOi Baby bags, the original stylish baby bag, have a fabulous online store which has contributed to their incredible success and awards internationally.
HOTmilk Lingerie for pregnant and nursing mothers has launched a brand new website with an online forum, interactive fitting room and feature where women can send an email ‘hint’ to their partners revealing what they have in mind for their next birthday or special anniversary.
And way before AMPR became all digital, Kate Forster was doing an amazing job with her Spiritual Business blog. Well worth a read.
So the perfect gift for mum for Mothers’ Day, how about a mobile wireless setup with a laptop?
Besides all the tips and advice there are actually some very funny mums out there, sharing their everyday loves and gripes. The UK seems to be a breeding ground (pardon the pun) for particularly witty ones.
As the slavish magazine junkies that we are here, we’ve also caught onto the steady rise of parenting and baby titles on the newsstand.
This whole trend seems to play into an evolution of the play-group, the Tupperware party or Avon Lady drop-ins – but with bite and all done in your dressing gown whilst little John and Jane sit glued to Dora the Explorer.
Couple of shameless plugs on the good work being done by our lovely clients…
Kmart is on the search for a Super Saving mum who will share tips via a monthly video blog in exchange for Kmart gift cards.
OiOi Baby bags, the original stylish baby bag, have a fabulous online store which has contributed to their incredible success and awards internationally.
HOTmilk Lingerie for pregnant and nursing mothers has launched a brand new website with an online forum, interactive fitting room and feature where women can send an email ‘hint’ to their partners revealing what they have in mind for their next birthday or special anniversary.
And way before AMPR became all digital, Kate Forster was doing an amazing job with her Spiritual Business blog. Well worth a read.
So the perfect gift for mum for Mothers’ Day, how about a mobile wireless setup with a laptop?
Monday, February 16, 2009
Heels or High Water
Two articles in the Melbourne media recently covered the latest penchant for tottering, vertigo-inducing, ankle snapping high heels.
Jan Breen Burns in Saturday’s Age attributes this to the lunacy of youth or its ‘fashenthusiasextremism’. Throughout Melbourne’s shops, examples of these 15cm beauties are on show, including from our own Chinese Laundry.
At the other end of the spectrum are ‘man-heels’, the latest fad and logical evolution from the ‘man-bag’, the ‘murse’ and the slightly creepy ‘mantihose’. Rachel Wells charts the rise of the ‘man heel’ in the Sunday Age, referring to Dior Homme’s offering a couple of seasons ago and Marc Jacobs’ saying he too “can suffer for fashion” after wearing Rick Owens heels. Paul la Rosa of ultra-stylish Croft men’s shoes said “men don’t want to be overshadowed by their stiletto-clad wives or girlfriends”.
Is it this ‘Sarkozy Effect’ instead?
AMPR have a different theory. Rather than the fashion world’s shorter mavens starting this, how about the traditional Aussie bloke? After all, any browse through the range on offer at RM Williams over the last 20 years would reveal not only stacked heels, but Cuban-inspired cut-out versions.
Our lone male staffer says that his Cubans were originally designed as the ‘gentleman’s choice’ for dress shoes. Perfect for the B&S ball perhaps? Marc Jacobs in Broken Hill?
Jan Breen Burns in Saturday’s Age attributes this to the lunacy of youth or its ‘fashenthusiasextremism’. Throughout Melbourne’s shops, examples of these 15cm beauties are on show, including from our own Chinese Laundry.
At the other end of the spectrum are ‘man-heels’, the latest fad and logical evolution from the ‘man-bag’, the ‘murse’ and the slightly creepy ‘mantihose’. Rachel Wells charts the rise of the ‘man heel’ in the Sunday Age, referring to Dior Homme’s offering a couple of seasons ago and Marc Jacobs’ saying he too “can suffer for fashion” after wearing Rick Owens heels. Paul la Rosa of ultra-stylish Croft men’s shoes said “men don’t want to be overshadowed by their stiletto-clad wives or girlfriends”.
Is it this ‘Sarkozy Effect’ instead?
AMPR have a different theory. Rather than the fashion world’s shorter mavens starting this, how about the traditional Aussie bloke? After all, any browse through the range on offer at RM Williams over the last 20 years would reveal not only stacked heels, but Cuban-inspired cut-out versions.
Our lone male staffer says that his Cubans were originally designed as the ‘gentleman’s choice’ for dress shoes. Perfect for the B&S ball perhaps? Marc Jacobs in Broken Hill?
Saturday, February 14, 2009
Thursday, February 12, 2009
LMFF Tweets NY Fashion Week
Festival Chair Laura Anderson is on-the-ground at NY Fashion Week!
She'll be sharing her thoughts, observations and experiences as they happens. To follow Laura's tweets, you can do so here
The LMFF Twitter account will be running hot as we fast approach Festival, with on the spot tweeting from all the best shows and events.
XX
She'll be sharing her thoughts, observations and experiences as they happens. To follow Laura's tweets, you can do so here
The LMFF Twitter account will be running hot as we fast approach Festival, with on the spot tweeting from all the best shows and events.
XX
The Team
Back (L-R): Sarah E, Jannah, Sarah G, Bec, BrookeFront: Ben, Ann, Georgie
Absent: Catherine, Lily
* Thanks for the photo Serge!!
Wednesday, February 11, 2009
Behind the LMFF Creative
The stunning images for the LMFF Creative featured an all-star team of talent behind the scenes.
The concept was developed with the creative genius of paper stone scissors, now a Major Partner to LMFF
Photographed by the globally renowned Juli Balla and shot in the state of the art facilities at Sun Studios in Sydney. The ethereal beauty of the two evocative models Jira Kohl and Valerija Erokhina were made even more powerful with the innocative make-up meticulously airbushed by L'Oréal Paris Make-Up Director Rae Morris.
The images came alive with the talented styling and deft craft of Richard Nylon under the creative direction of Festival Director Karen Webster.
AMPR loves!!!
LMFF Program Announced
The 2009 LMFF program was announced on Tuesday. Chair Laura Anderson led a minute's silence for the victims of the Black Saturday bushfires.
Launching on March 15, the Festival features eight days of activity showcasing the best in design, culture and fashion.
Now in its 13th year, LMFF is an exceptional event for Melbourne and Australia. As the biggest consumer fashion event in the world, LMFF engages and excites the public about fashion while driving consumer spending.
In light of the current economic climate, LMFF has a vibrant and optimistic philosophy, focused on meeting the challenges facing the industry head-on.
For the full program visit the LMFF website.
Our First Post
Welcome to the first post on the AMPR blog on what is a very sad week for Victoria and all of Australia. We’ve all witnessed the horror unfolding and have been deeply affected by the stories of those we know and those we don’t.
On a positive note is how the community rallies together in times of deep grief. From big business to small children, the outpouring of generosity is truly humbling. We hope that the support given can contribute somewhat to the re-building of lives and the comfort of those who have lost loved ones, property and possessions.
Acknowledging a couple of examples from our own client base:
Kmart will be providing support to those communities who have lost life and or property in the bushfires:
Store Managers who operate stores in affected areas are able to provide those families who have lost their homes a $500 gift card.
They have created the Kmart Bushfire Wishing Appeal to collect money on behalf of the Salvation Army at each Kmart and KTAS store around Australia - that’s 433 locations around Australia where our customers can help. Cash contributions can be made at any Kmart or KTAS register and all the proceeds will go directly to those who need urgent help via the Salvation Army.
Kmart will donate $100,000 to the Salvation Army so they can buy Kmart goods for distribution to affected families and communities.
David Jones has made similar efforts:
They will make an immediate $500,000 donation of David Jones Gift Cards to Australian Red Cross for distribution to those most in need as they rebuild their lives and their community.
David Jones will also donate the profit earned from all 37 David Jones stores nationally on Thursday 12 February 2009 to Red Cross.
In addition, from Tuesday 10th February 2009, until the end of the month, David Jones offered customers and staff the ability to donate to Red Cross through making a contribution at any register in any David Jones store across the country.
Our blog is all about sharing our opinions on anything and everything affecting our industry. From the latest in online PR trends to our favourite frocks, we hope you visit us often.
Ann
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