Welcome to the first post on the AMPR blog on what is a very sad week for Victoria and all of Australia. We’ve all witnessed the horror unfolding and have been deeply affected by the stories of those we know and those we don’t.
On a positive note is how the community rallies together in times of deep grief. From big business to small children, the outpouring of generosity is truly humbling. We hope that the support given can contribute somewhat to the re-building of lives and the comfort of those who have lost loved ones, property and possessions.
Acknowledging a couple of examples from our own client base:
Kmart will be providing support to those communities who have lost life and or property in the bushfires:
Store Managers who operate stores in affected areas are able to provide those families who have lost their homes a $500 gift card.
They have created the Kmart Bushfire Wishing Appeal to collect money on behalf of the Salvation Army at each Kmart and KTAS store around Australia - that’s 433 locations around Australia where our customers can help. Cash contributions can be made at any Kmart or KTAS register and all the proceeds will go directly to those who need urgent help via the Salvation Army.
Kmart will donate $100,000 to the Salvation Army so they can buy Kmart goods for distribution to affected families and communities.
David Jones has made similar efforts:
They will make an immediate $500,000 donation of David Jones Gift Cards to Australian Red Cross for distribution to those most in need as they rebuild their lives and their community.
David Jones will also donate the profit earned from all 37 David Jones stores nationally on Thursday 12 February 2009 to Red Cross.
In addition, from Tuesday 10th February 2009, until the end of the month, David Jones offered customers and staff the ability to donate to Red Cross through making a contribution at any register in any David Jones store across the country.
Our blog is all about sharing our opinions on anything and everything affecting our industry. From the latest in online PR trends to our favourite frocks, we hope you visit us often.
Ann
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